Doug Bedell — May 29, 2020, 12:18 pm

Security Marketing Without Tradeshows


A timely question indeed, from SecurityInfoWatch: With in-person trade shows all but shelved, “how can security industry manufacturers launch new products?”

Think: How do customers want to receive information from you, not how many customers you have. Do livestream broadcasting “via YouTube or a similar platform” and promote your offerings through email marketing. Help customers stay informed about your industry.

In other words, use your computer screen as an increasingly active, pertinent window on your marketing world.

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