Doug Bedell — February 28, 2018, 11:44 am

Brinks: The Power of a Name in the Security World

The Brinks name has been absent from the security industry for nine years, but is still a runner-up name in home security. Thus MONI Smart Security (ever heard of them?) is rebranding as BRINKS Home Security, notes Security InfoWatch.

“Our business has really changed a lot in the last few years with some really big brands coming into the market,” Jeff Gardner, MONI’s President and CEO, says. “We’ve always coveted the Brink’s brand. Brink’s has been around for 150 years and it still has fairly high brand awareness in the security space.”

Indeed so – the power of a trusted name.

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