Bruce Schneier is such a renowned security guru that when he recommends immersion in a report like “Personal Data: Political Persuasion, Inside the influence Industry. How it works.”, we should all turn to it. Trouble is, the text is many pages long, so we can only recommend it if you have the time for sampling it. Or care to make the time, because it’s Schneier saying so.
“All the data-driven methods presented in this guide would not exist without the commercial digital marketing and advertising industry. From analyzing behavioral data to A/B testing and from geotargeting to psychometric profiling, political parties are using the same techniques to sell political candidates to voters that companies use to sell shoes to consumers. The question is, is that appropriate?”
With Schneier asking, we ought to find the time for answering. This is important stuff.